Luis Dávila Colón is a Puerto Rican political radio commentator and newspaper columnist. He is currently best known for having called San Juan mayor Carmen Yulín Cruz “bitch” (“perra”) on the air over her insistence on celebrating the 2020 San Sebastián Fest despite the recent earthquakes on the island. After the outrage, Dávila Colón issued a form apology on the air, and took to his Twitter account to continue defending his original statement, twisting old definitions from the Real Academia Española and using more profanity to describe the behavior he’d expect from the mayor at the festival (“a to’ cojón”). Listeners and followers, horrified by his obvious misogyny, profanity and embarrassing spelling mistakes, have called for his firing after WKAQ580 issued a one-week suspension.
His daily radio talk show, broadcast for a decade, until December 2009, from 4:30 to 7:00 pm by the NotiUno 1280 radio network moves to Univision Radio WKAQ-AM in 2010. His twice-weekly columns ran for years in El Vocero daily newspaper, where he serves as an editorial consultant. These mediums provide a wide audience for his political analyses. Since 1988, he has run WKAQ-TVTelemundo‘s political broadcasts during the election year and has been the principal analyst during election night coverage.
An attorney born in Cidra, Puerto Rico, Dávila Colón is of counsel at the Castellanos & Castellanos law firm in San Juan and Washington, DC. He has associated with economist Carlos Colón De Armas to provide political and economic strategic analysis to corporate clients.
Since publishing that book, he has authored nearly a dozen additional books, many of which have held the number one spot in the best-seller lists for the Puerto Rico market. One recent example is Justicia Roja, an exposé of Puerto Rico’s judicial and prosecutorial systems, which has sold 15,000 copies in the Puerto Rico bookselling market. His most recent book Estado Patria sold 8,000 copies in its first month of sales.
Dávila was also the Vice President and News Director of WSJN Channel 24, in the late 1980s, the only all-news TV station in Puerto Rico’s broadcast history. He is a statehood activist from the New Progressive Party, writes books against the opposite party and he gets paid for the radio podcast he does.
For the 2008 election period, he hosted a TV show called Esto esta Cañón, Fridays on WKAQTelemundo.
Also, 2008 saw his debut on stage. He adapted his aggressive analytic tone into a stand-up comedy to the theatre in a show called ” Los Electores los prefieren Morones”. On his radio show he has proclaimed that he is the first ever political analyst to take his analytic points of view from radio to the 7th art.
On his radio show, he has claimed that his show has been censored in both Centro de Bellas Artes in San Juan and in the Ponce La Perla Theatre. He said he will go to court and challenge the censorship. Even though his books frequently books on best-seller lists published by newspapers, they are rarely listed.
He is frequently invited to share his political analysis as a speaker before civic groups.
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